Tata Tea, Coffee to enter
Russia in a big way
With the target of maintaining the
net exports of US $185 million kgs in the
current fiscal, Tata Tea and Tata Coffee
is entering Russian market.
Speaking to mediapersons
here today, Union Minister of state for
Commerce and Industry Jairam Ramesh said,
''The Tata Tea and Tata Coffee, along with
some international partner, will enter the
Russian market in a big way. The venture
will promote "Brand India" in
Russia.'' Mr Ramesh said around 22 per cent
of the total coffee from India is exported
to Russia. However, there is no presence
of Indian brand in that country either in
tea or coffee.
''We will explore into
new emerging markets like Pakistan and Iran
and expand its export base in Russia,''
''Russia was a traditional
export market for India. However, the Russian
consumer pattern is changing as they are
shifting from Asom CTC to orthodox. Therefore
we need to enter this market,'' he said.