Tata group to crack into
August 21, 2007
The erstwhile communist
giant Russia is going be the big commercial
story for Tata group companies like Tata
Tea, Tata Coffee and even for Tata Motors.
Tata Coffee is planning
to buy a mid-sized company that has strong
brand presence across the markets. Coffee
production in India will now convert into
high value products and sold in Russia.
Tata Coffee is open to
spend about $200 million. Even for other
group companies like Tata Motors the search
is on for a mid-size commercial vehicle
Tata Motors has started
working on a joint venture with Iveco of
the Fiat Group for a manufacturing base
for commercial vehicles in Russia.
This Iveco combine venture
is likely to be the future manufacturing
and distribution platform for Tata's World
Truck set for launch in mid-2008. According
to sources it is currently being designed
at Tata Daewoo Commercial Vehicle plant
Tatas seem to be ready
for their next big leap in international
business. While most of India Inc looks
West for inspiration and markets, Tatas
were to be the first to break fresh ground
in Russian and East European countries.